Live Demo · TrackForge AI

This is a live, generated example - a fictitious ecommerce store audited by TrackForge AI. Everything below (tracking plan, Data Layer, QA score) was generated automatically, the same way it will be for your site.

Event	Platform	Analytics Event
page_view	Google Analytics 4	page_view
page_view	Adobe Analytics	s.t() page view (pageName set)
page_view	Mixpanel	Page Viewed
page_view	RudderStack	Page Viewed
page_refresh	Google Analytics 4	page_refresh
page_refresh	Adobe Analytics	PageRefresh
page_refresh	Mixpanel	Page Refresh
page_refresh	RudderStack	page_refresh

Generated Data Layer Examples

page_view

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
    "event": "page_view",
    "page": {
        "pageName": "Home",
        "pageType": "home",
        "pageURL": "{{ window.location.href }}",
        "pageTitle": "{{ document.title }}",
        "pagePath": "{{ window.location.pathname }}",
        "language": "{{ document.documentElement.lang || \"en\" }}",
        "country": "{{ resolved server-side or via IP/geo service }}",
        "siteSection": "Home",
        "siteSubsection": null,
        "referrer": "{{ document.referrer }}",
        "queryString": "{{ window.location.search }}"
    },
    "user": {
        "loginStatus": "{{ \"logged_in\" | \"guest\" - set server-side or from auth cookie/state }}",
        "userType": "{{ e.g. \"customer\" | \"visitor\" | \"member\" }}"
    },
    "device": {
        "deviceType": "{{ \"desktop\" | \"mobile\" | \"tablet\" - via UA parsing }}",
        "browser": "{{ parsed from navigator.userAgent }}",
        "operatingSystem": "{{ parsed from navigator.userAgent }}"
    }
});

page_view

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
    "event": "page_view",
    "page": {
        "pageName": "Category",
        "pageType": "category",
        "pageURL": "{{ window.location.href }}",
        "pageTitle": "{{ document.title }}",
        "pagePath": "{{ window.location.pathname }}",
        "language": "{{ document.documentElement.lang || \"en\" }}",
        "country": "{{ resolved server-side or via IP/geo service }}",
        "siteSection": "Shop",
        "siteSubsection": null,
        "referrer": "{{ document.referrer }}",
        "queryString": "{{ window.location.search }}"
    },
    "user": {
        "loginStatus": "{{ \"logged_in\" | \"guest\" - set server-side or from auth cookie/state }}",
        "userType": "{{ e.g. \"customer\" | \"visitor\" | \"member\" }}"
    },
    "device": {
        "deviceType": "{{ \"desktop\" | \"mobile\" | \"tablet\" - via UA parsing }}",
        "browser": "{{ parsed from navigator.userAgent }}",
        "operatingSystem": "{{ parsed from navigator.userAgent }}"
    }
});

page_view

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
    "event": "page_view",
    "page": {
        "pageName": "Product",
        "pageType": "product",
        "pageURL": "{{ window.location.href }}",
        "pageTitle": "{{ document.title }}",
        "pagePath": "{{ window.location.pathname }}",
        "language": "{{ document.documentElement.lang || \"en\" }}",
        "country": "{{ resolved server-side or via IP/geo service }}",
        "siteSection": "Shop",
        "siteSubsection": null,
        "referrer": "{{ document.referrer }}",
        "queryString": "{{ window.location.search }}"
    },
    "user": {
        "loginStatus": "{{ \"logged_in\" | \"guest\" - set server-side or from auth cookie/state }}",
        "userType": "{{ e.g. \"customer\" | \"visitor\" | \"member\" }}"
    },
    "device": {
        "deviceType": "{{ \"desktop\" | \"mobile\" | \"tablet\" - via UA parsing }}",
        "browser": "{{ parsed from navigator.userAgent }}",
        "operatingSystem": "{{ parsed from navigator.userAgent }}"
    }
});

page_view

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
    "event": "page_view",
    "page": {
        "pageName": "Cart",
        "pageType": "cart",
        "pageURL": "{{ window.location.href }}",
        "pageTitle": "{{ document.title }}",
        "pagePath": "{{ window.location.pathname }}",
        "language": "{{ document.documentElement.lang || \"en\" }}",
        "country": "{{ resolved server-side or via IP/geo service }}",
        "siteSection": "Shop",
        "siteSubsection": null,
        "referrer": "{{ document.referrer }}",
        "queryString": "{{ window.location.search }}"
    },
    "user": {
        "loginStatus": "{{ \"logged_in\" | \"guest\" - set server-side or from auth cookie/state }}",
        "userType": "{{ e.g. \"customer\" | \"visitor\" | \"member\" }}"
    },
    "device": {
        "deviceType": "{{ \"desktop\" | \"mobile\" | \"tablet\" - via UA parsing }}",
        "browser": "{{ parsed from navigator.userAgent }}",
        "operatingSystem": "{{ parsed from navigator.userAgent }}"
    }
});

page_view

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
    "event": "page_view",
    "page": {
        "pageName": "Checkout",
        "pageType": "checkout",
        "pageURL": "{{ window.location.href }}",
        "pageTitle": "{{ document.title }}",
        "pagePath": "{{ window.location.pathname }}",
        "language": "{{ document.documentElement.lang || \"en\" }}",
        "country": "{{ resolved server-side or via IP/geo service }}",
        "siteSection": "Shop",
        "siteSubsection": null,
        "referrer": "{{ document.referrer }}",
        "queryString": "{{ window.location.search }}"
    },
    "user": {
        "loginStatus": "{{ \"logged_in\" | \"guest\" - set server-side or from auth cookie/state }}",
        "userType": "{{ e.g. \"customer\" | \"visitor\" | \"member\" }}"
    },
    "device": {
        "deviceType": "{{ \"desktop\" | \"mobile\" | \"tablet\" - via UA parsing }}",
        "browser": "{{ parsed from navigator.userAgent }}",
        "operatingSystem": "{{ parsed from navigator.userAgent }}"
    }
});

page_view

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
    "event": "page_view",
    "page": {
        "pageName": "Login",
        "pageType": "login",
        "pageURL": "{{ window.location.href }}",
        "pageTitle": "{{ document.title }}",
        "pagePath": "{{ window.location.pathname }}",
        "language": "{{ document.documentElement.lang || \"en\" }}",
        "country": "{{ resolved server-side or via IP/geo service }}",
        "siteSection": "Account",
        "siteSubsection": null,
        "referrer": "{{ document.referrer }}",
        "queryString": "{{ window.location.search }}"
    },
    "user": {
        "loginStatus": "{{ \"logged_in\" | \"guest\" - set server-side or from auth cookie/state }}",
        "userType": "{{ e.g. \"customer\" | \"visitor\" | \"member\" }}"
    },
    "device": {
        "deviceType": "{{ \"desktop\" | \"mobile\" | \"tablet\" - via UA parsing }}",
        "browser": "{{ parsed from navigator.userAgent }}",
        "operatingSystem": "{{ parsed from navigator.userAgent }}"
    }
});

page_view

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
    "event": "page_view",
    "page": {
        "pageName": "Register",
        "pageType": "register",
        "pageURL": "{{ window.location.href }}",
        "pageTitle": "{{ document.title }}",
        "pagePath": "{{ window.location.pathname }}",
        "language": "{{ document.documentElement.lang || \"en\" }}",
        "country": "{{ resolved server-side or via IP/geo service }}",
        "siteSection": "Account",
        "siteSubsection": null,
        "referrer": "{{ document.referrer }}",
        "queryString": "{{ window.location.search }}"
    },
    "user": {
        "loginStatus": "{{ \"logged_in\" | \"guest\" - set server-side or from auth cookie/state }}",
        "userType": "{{ e.g. \"customer\" | \"visitor\" | \"member\" }}"
    },
    "device": {
        "deviceType": "{{ \"desktop\" | \"mobile\" | \"tablet\" - via UA parsing }}",
        "browser": "{{ parsed from navigator.userAgent }}",
        "operatingSystem": "{{ parsed from navigator.userAgent }}"
    }
});

page_view

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
    "event": "page_view",
    "page": {
        "pageName": "Search Results",
        "pageType": "search_results",
        "pageURL": "{{ window.location.href }}",
        "pageTitle": "{{ document.title }}",
        "pagePath": "{{ window.location.pathname }}",
        "language": "{{ document.documentElement.lang || \"en\" }}",
        "country": "{{ resolved server-side or via IP/geo service }}",
        "siteSection": "Search",
        "siteSubsection": null,
        "referrer": "{{ document.referrer }}",
        "queryString": "{{ window.location.search }}"
    },
    "user": {
        "loginStatus": "{{ \"logged_in\" | \"guest\" - set server-side or from auth cookie/state }}",
        "userType": "{{ e.g. \"customer\" | \"visitor\" | \"member\" }}"
    },
    "device": {
        "deviceType": "{{ \"desktop\" | \"mobile\" | \"tablet\" - via UA parsing }}",
        "browser": "{{ parsed from navigator.userAgent }}",
        "operatingSystem": "{{ parsed from navigator.userAgent }}"
    }
});

page_view

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
    "event": "page_view",
    "page": {
        "pageName": "Contact",
        "pageType": "contact",
        "pageURL": "{{ window.location.href }}",
        "pageTitle": "{{ document.title }}",
        "pagePath": "{{ window.location.pathname }}",
        "language": "{{ document.documentElement.lang || \"en\" }}",
        "country": "{{ resolved server-side or via IP/geo service }}",
        "siteSection": "Company",
        "siteSubsection": null,
        "referrer": "{{ document.referrer }}",
        "queryString": "{{ window.location.search }}"
    },
    "user": {
        "loginStatus": "{{ \"logged_in\" | \"guest\" - set server-side or from auth cookie/state }}",
        "userType": "{{ e.g. \"customer\" | \"visitor\" | \"member\" }}"
    },
    "device": {
        "deviceType": "{{ \"desktop\" | \"mobile\" | \"tablet\" - via UA parsing }}",
        "browser": "{{ parsed from navigator.userAgent }}",
        "operatingSystem": "{{ parsed from navigator.userAgent }}"
    }
});

add_to_cart

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
    "event": "add_to_cart",
    "ecommerce": {
        "currency": "INR",
        "value": "{{ price * quantity }}",
        "items": [
            {
                "item_id": "{{ SKU / product ID }}",
                "item_name": "{{ product name }}",
                "item_brand": "{{ brand }}",
                "item_category": "{{ category }}",
                "item_variant": "{{ variant, e.g. size/color }}",
                "price": "{{ unit price }}",
                "quantity": 1,
                "discount": "{{ per-unit discount, if any }}",
                "coupon": "{{ coupon code, if any }}",
                "index": "{{ position in list, if applicable }}",
                "item_list_name": "{{ listing name, e.g. \"Category Page\" }}"
            }
        ]
    }
});

purchase

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
    "event": "purchase",
    "ecommerce": {
        "transaction_id": "{{ order ID }}",
        "currency": "INR",
        "value": "{{ order total }}",
        "tax": "{{ tax amount }}",
        "shipping": "{{ shipping amount }}",
        "coupon": "{{ coupon code, if any }}",
        "payment": {
            "paymentMethodType": "{{ e.g. \"Card\" }}",
            "paymentProvider": "{{ e.g. \"Razorpay\" }}",
            "transactionStatus": "success"
        },
        "items": [
            "{{ one entry per purchased line item }}"
        ]
    }
});

A real audit, end to end

Ecommerce Checkout Funnel

Sample Tracking Plan Rows

Generated Data Layer Examples